UGC Creators

The UGC creators (User Generated Content) are ordinary people who create content on social networks or digital platforms. The difference with influencers is that these creators do not necessarily have a large number of followers. What they do is share their experience or opinion about a product, service or brand, and this content is authentic because it comes directly from users.

Imagine you buy a T-shirt and you love it so much that you decide to upload a photo to Instagram or make a video recommending it.